This sticker set is designed to acknowledge our vulnerability. While it’s important to embrace this aspect of ourselves, there are times when we need to be strong to safeguard that fragility. The term "Babygirl" applies not only to women but also to men who accept and express their vulnerability.
2025 ADAI's 67th Exhibition — Award of Excellence
The stickers are categorized into three main groups: Type-dominant, Image-dominant, and Type + Image. I began this project by first designing the flat versions of the stickers and then adding animations later. Initially, the color palette included neon blue, pink, purple, and yellow. However, these colors did not effectively convey the "tough" aspect of the "Babygirl" theme, so I chose a new palette featuring pink, white, and black instead.
Sketchbook Diaries
Stage 1: Concept Dumping
Generate a wide range of initial ideas without constraints to surface themes, emotions, and directions.
Generate a wide range of initial ideas without constraints to surface themes, emotions, and directions.
Stage 2: Topic Definition & Framework Building
Select a core topic, then explore subcategories and energy states → Refine each subcategory’s direction → define its mission and purpose.
Select a core topic, then explore subcategories and energy states → Refine each subcategory’s direction → define its mission and purpose.
Stage 3: Icon System Exploration
Develop icon concepts for each category using three approaches: type-dominant, image-dominant, and hybrid (type + image) systems.
Develop icon concepts for each category using three approaches: type-dominant, image-dominant, and hybrid (type + image) systems.
Stage 4: Iterative Refinement & Audience Testing
Pause between each sticker to reassess from the audience’s perspective. Key questions guided refinement:
How might this feel emotionally?
Is the visual language overwhelming or repetitive?
Does it balance “hard” and “soft” elements effectively?
Is the visual language overwhelming or repetitive?
Does it balance “hard” and “soft” elements effectively?
Based on this evaluation, approximately half of the initial concepts were revised, eliminated, or replaced to strengthen clarity, cohesion, and impact.
