“Choco” is a vibrant 32-page fashion magazine that celebrates the playful fusion of retrofuturism and quirky fashion. With a sleek, minimalistic design, every page draws attention to bold, imaginative content, creating a perfect balance between timeless aesthetics and modern flair.
I initially dived into two main directions: one embracing a bold, maximalist style to reflect the vibrant energy of fashion content, and the other focusing on simplicity, emphasizing playful text variations and creative use of negative space.
In the end, I chose the second direction, aiming to keep the readers’ focus on the content itself. I believe design should enhance and complement the content, not compete with or distract from it.
I focused on exploring the interplay between diverse text styles and the strategic use of negative space.
